Client Profile - Nuvanna, LLC

Nuvanna, LLC

@sleepnuvanna - Twitter, Facebook, Instagram handle

Nuvanna LLC is an online startup that helps consumers live a more balanced life, beginning with a supremely comfortable mattress for a good night’s rest — a key ingredient of a healthy lifestyle. Joining the rapidly growing online retail channel for sleep products, Nuvanna’s premium offerings contain the latest innovations in sleep technology for exceptional comfort, quality, performance and durability. Launched in 2016, Nuvanna draws its inspiration from Founder and CEO Alvaro Vaselli, a business leader and innovator in the material science and sleep products industry for over 20 years.


The Person Behind the Company

Alvaro Vaselli is the Founder and CEO of Nuvanna, a startup that combines his 20+ years of leadership in product design and material science in sleep products with his passion to help others achieve a more balanced life. As an entrepreneur, innovator, and team builder, he inspires people to live a more balanced life that includes better sleep, mindfulness, positivity and gratitude. Alvaro is committed to providing best-in-class, innovative products with thoughtfully created and expertly curated resources.


About the Offering

JOBS Act Offering type: Reg D (Rule 506 c) + Reg CF

Portal used: SeedInvest

Link to offering:



Q. What problem are you solving with your product or services?

A. Improving mattress buying experience, improving quality of sleep with innovative mattress construction and providing valuable content to help customers sleep better and live better.


Q. What are your current goals for the business?

A. Grow sales and reduce cost of customer acquisition.


Q. Why did you choose this particular crowdfunding platform? 

A. Reputation.


Q. Why did you choose equity crowdfunding over other funding mechanisms? 

A. We are running a parallel process with both crowdfunding and offline Angel Groups.


Q. What has been the hardest part of the equity crowdfunding process based on your experience?

A. Getting initial traction.


Q. What has been the most rewarding part of the equity crowdfunding process based on your experience?

A. SeedInvest team seems to be committed to help and achieve objectives.


Q. What makes your company unique and/or distinctive to potential investors? 

A. Team experience, product innovation, vibrant industry segment, explosive growth for online channel, media attention to sleep.


Q. What is the best business advice you ever received?

A. Focus on people first, then strategy.


Q. If you could sit down with one business leader for lunch, current or historical, who would it be and what is one question you would ask them?

A. Leader: Mark Zuckerberg; Question: What's the best advice you have received before starting the business, have you applied and how has that worked?


Q. What inspired you to start or become a part of this business?

A. Combination of professional experience and passion for helping people live a better more intentional life.


Q. If you had one piece of advice to someone just starting out, what would it be?

A. Focus on people first, build a good board of advisors to help the business and test before spending too much money.


Q. Why did you choose dbbmckennon and what was your experience like? 

A.  Referral

Positive, thorough and fast.