Client Profile - Baja United Imports. Inc

About the Company

Baja United Imports. Inc

Importer of Wine and Beer from Baja, Mexico


Person Behind the Company

Jim Riley, Co-Founder & President

As former Chief Executive Officer for Intersect Beverage, Jim Riley led all distillery operations, distribution partnerships, public relations, sponsorship's and marketing programs. Jim provides executive leadership and strategic counsel to clients and partners in various capacities, complemented by over 20 years of branding, communications, crisis management, public relations, marketing and investor relations both the private and public sector. Prior to Intersect Beverage, Jim spent nearly eight years at Ketel One Vodka as Vice President of Public Relations and Events. While there he had oversight of various communications programs and worked with the individual divisions’ public relations staff. He was also was a liaison to supporting agencies and sales divisions and interfaced with regional managers and directors. Working closely with internal operating units; Jim developed a communications agenda that supported the business strategies of the company’s sales and marketing divisions. He also worked closely with the industry’s trade associations while serving as company spokesperson for shows and events. He also instituted model philanthropy programs and continues to inspire others with his charitable efforts.


About the Offering

JOBS Act Offering type: Reg CF

Portal used: StartEngine

Link to offering:


Q&A With Jim

Q. What problem are you solving with your product or services?

A. Shortage of Quality Baja Wines imported into the United States where there is a current demand.


Q. What are your current goals for the business?

A. Grow the importation business to 10m per year.


Q. Why did you choose this particular crowdfunding platform? 

A. Team of people behind the company.


Q. Why did you choose equity crowdfunding over other funding mechanisms? 

A. Marketing strength to grow my business.


Q. What has been the hardest part of the equity crowdfunding process based on your experience?

A. Expansion of my immediate circle to get the message out.


Q. What has been the most rewarding part of the equity crowdfunding process based on your experience?

A. Meeting the talented people willing to invest


Q. What makes your company unique and/or distinctive to potential investors? 

A. We have a charitable component to our business plan and immediate demand for our products.


Q. What is the best business advice you ever received?

A. Patience


Q. If you could sit down with one business leader for lunch, current or historical, who would it be and what is one question you would ask them?

A. Richard Branson - How do you juggle all the successful businesses at one time?


Q. What inspired you to start or become a part of this business?

A. Life long passion to help others


Q. If you had one piece of advice to someone just starting out, what would it be?

A. What you believe, is what you will achieve - Mark Victor Hansen


Q. Was your Crowdfund platform team helpful?

A.  Yes - they walked me through the process and helped with tips to be successful. They have walked me through the entire process from start to finish.


What they say about dbbmckennon

Q. Why did you choose dbbmckennon? 

A.  Referral

This was my first experience setting up a public offering. The team of people and electronic resources used to complete my project were seamless. I was on a self imposed time frame and they adhered to my needs.


Other Service Providers Used

Blue C Advertising for web and marketing elements of campaign, Jeff Marks - Attorney at Law, legal documentation