We are now in 2019, the fourth full year equity crowdfunding has been in existence. Looking back, many, including myself expected 2018 to be a breakout year…unfortunately that wasn’t exactly the case. So, we continue to ask, what does the next year and next five years have in store for the equity crowdfunding industry, and more specifically Reg A+?
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Reg A+ and its Flexibility
When most people think about Regulation A+ (“Reg A+”) they only think about low-level crowdfunding. But Reg A+ is really so much more than simply a crowdfunding mechanism. Besides being powerful due to the ability to use advertising, general solicitation, and access your customers, it is incredibly flexible.. In fact, it may be the most flexible way to raise money around.
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DBBM to Speak at SBDC Sponsored Event April 25, 2017
On April 25, 2017, the SBDC of San Mateo is sponsoring an event titled "SOURCES OF EQUITY CAPITAL & HOW TO PREP YOUR CLIENTS." DBBM's own David Gosselin will be there to speak on behalf of the equity crowdfunding industry based on his industry leading experience in the space.
Unlike more traditional forms of equity financing (VC financing, angel financing, private equity) equity crowdfunding through Regulation Crowdfunding (Reg CF) an Regulation A+ (Reg A+) allows entrepreneurs the ability to dictate terms, utilize affinity groups, and market to the public. These are drastic differences compared to traditional equity financing.
dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica. We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.
The Small Company IPO Delusion and Reg A+ Solution
Doing some holiday reading, I picked up the Orange County Business Journal, and to my surprise, I saw two stories about two companies preparing for an IPO in 2017. I thought to myself, “wow, it looks like some really great companies are coming out of Orange Country.” But reading through the articles and reviewing some public information about the companies in question, I quickly thought “these are likely not IPO ready companies.” One of the companies was on their way and appeared to be growing rapidly with strong investment dollars behind them. The other seemed to be a very small (sub $5M revenue) and they were only now starting to test their new product in the market.
Unfortunately, in the times we currently live in, the small-Cap IPO’s are non-existent. The high regulatory burden in both man hours and dollars is a huge hurdle to overcome for a small company, even if it is doing well. What’s more, business owners tend to think that everyone knows their business or will want to know their business because of the growth potential that can be unlocked. Unfortunately, I can tell you more often than not business owners have trouble finding qualified investors without a previous history successful. Companies struggle to separate their uniqueness to investors. In any case, both the companies I read about would be well served NOT going through a traditional IPO process in my opinion.
With all that doom and gloom, here is the pot of gold at the end of the rainbow…Regulation A offerings. My guess was that neither of these companies were advised on a Regulation A (“Reg A+”) offering that lets companies raise up to $50M annually through accredited and unaccredited investors in a Mini-IPO style process. What’s so great about the Reg A+ process is that unlike the traditional quite period of a traditional IPO where everything is very hush-hush, Reg A+ contains what I like to call a loud period. This is a period where the company markets the offering and the company itself. It’s reaching out to retail investors to invite them on a journey. In that sense, you are actually spending money to market your company to potential customers while also soliciting investor dollars. It’s a win-win when done correctly. Reg A+ can also reduce the regulatory burden compared to a traditional IPO or you can use it to reach a national exchanged just like an IPO. Therefore, you have more options under Reg A+ than a traditional IPO.
Bottom line is if your company does under $100M in revenue and you are thinking about an IPO, strongly consider Reg A+ as a better alternative.
dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica. We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.
Choosing a CPA Firm for Reg A+ and Title III Regulation Crowdfunding
In these early days of Regulation A + (Reg A+, raises up to $50 Million) and Title III Regulation Crowdfunding (Reg CF, raises up to $1 Million), one of the hardest things to do as a potential issuer utilizing equity crowdfunding is to vet the service providers you want to work with.
Choosing the people your company works with, the people that give you advice, the people you trust is one of the most important things to do as a business. Bad advice can set you back years, while good advice can accelerate you forward.
Often we get the questions:
How do we (the issuer) choose a CPA firm for equity crowdfunding?
…and
Why should I choose you over another firm?
Both great questions! Let’s cover both types of equity crowdfunding as they will dictate different responses.
Regulation Crowdfunding (Raises up to $1M) have less regulation. The financial statement reviews required can be performed by almost any CPA firm so long as they are registered to sign attestation reports in the state where you as the business owner are located. Many firms only provide tax services and are specifically precluded from doing this work. However, for Reg CF, firms don’t have to be PCAOB registered, but they still must be registered with state(s). One of the common issues that has come up, is CPA firms are issuing reports for issuers that are not in their home state. If the CPA firm is not registered in the issuers’ home state or have practice privilege there, (every state is different) then the opinion can be deemed invalid and your campaign could flop before it starts.
For Reg A+, you should use a PCAOB registered firm (although not required in certain circumstances) in the chance you want to, or someday may want to be listed on a public stock exchange. All the same rules apply as Reg CF, make sure you use a CPA firm that can work in your home state.
So what sets CPA firms apart? You can see from the initial 100 filings for Reg CF companies and from review of many of the Reg A+ filings, some financial statements are better than others. Whereas financial statements are ultimately the responsibility of issuer management, CPA firms should be making sure they go out nice, neat and clean with all required information (a requirement of the opinion they issue). It is apparent (very obviously to people who know) that some firms are swimming in waters that are too deep for them. They just don’t know the requirements and maybe shouldn’t be doing the work in the first place. That is a significant issuer for an issuer as the issuer is ultimately responsible for everything.
However, the real difference maker is if the CPA firm makes Reg A+ and Reg CF an emphasis in their practice. CPA’s should be well connected to marketing firms, portals, SEC attorneys’, all of whom are in the equity crowdfunding space. If they aren’t connected, THAT is the difference.
dbbmckennon is Proud to Sponsor the Crowd Invest Summit
As equity crowdfunding through Regulation A+ and Title III Regulation crowdfunding start to become more popular, it has been our pleasure to be one of the nations leading CPA firms when it comes to equity crowdfunding.
We are proud to announce our sponsorship of the Crowd Invest Summit on December 7-8, 2016, a conference and expo meant to educate and bring together investors of all types with startups, issuers, and real estate investment opportunities.
David Gosselin of dbbmckennon will be a featured panelist to discuss the accounting and audit requirements of equity crowdfunding under Reg A+ and Reg CF. David has become the top CPAs in the nation for equity crowdfunding. We look forward to seeing everyone at the event.
Title III Regulation Crowdfunding – The First Few Months
After years of anticipation for those who follow equity crowdfunding, the first few months of Title III Regulation Crowdfunding (raises up to $1 Million) have now come and gone. While we can certainly provide the statistics of what has happened, that may not necessarily be what’s most important. What is important is what will work for you, the potential Reg CF user of the future. What is most important are the intangible things that make one campaign more successful than another that are difficult to quantify.
At dbbmckennon, we have been a part of more companies going through Title III Reg CF than any other CPA firm in the country to this point. While we don’t see the marketing efforts, or much of the legal and compliance work that goes into a campaign, we do get to work with company management, portals, and stakeholders in the industry.
At a very base level, what is the most important thing to know? Your audience is out there; it just might not be able to find you. Let’s face it, the internet is vast, and the attention span of an internet user is seconds. As of today, potential investors are not scrolling through deals to find yours on a daily basis. This may happen someday when equity crowdfunding is the norm, but that’s not today. Therefore, your crowd will not find you, you have to find your crowd.
That means marketing and outreach (abiding by the laws of course), that means using your connections to spread the word, it means being involved and being realistic. Not every person you reach will be passionate about your project or understand it. So you have to simplify, inspire, and provide a vision in the precious moments you get with a potential investor.
The other thing that is most important, is to have a committed, enthusiastic, and take no prisoners management team/founder. Equity crowdfunding is not for the lazy, it’s not for the delusional, it’s not for the person who is unwilling to go an extra mile. So be prepared, go BIG, don’t hold back, leave no stone unturned, don’t take no for an answer…and you just may succeed at equity crowdfunding.
Happy Regulation Crowdfunding Day (May 16, 2016)
Regulation Crowdfunding went live at 6am EST on May 16, 2016 and there were roughly 10 companies that were listed on funding portals within the first few hours. Of those, not all were raising over $100K and needed a CPA involved for the financial statement review. We were proud to be involved with four of the companies (about 50% of all companies raising over $100k) that went live on day one. This was a national roll-out for Reg CF. This proves again why DBBM is the leading CPA firm for companies undertaking equity crowdfunding raises through Regulation Crowdfunding and Reg A+. Happy crowdfunding day everyone, and good luck to all those involved!
To check out some of the companies raising money with regulation crowdfunding early on go to : www.startengine.com, www.nextseed.co or www.wefunder.com. Please remember that investing in these types of companies comes with substantial risk of loss and nothing in this post should be considered advice or encouragement to invest. Contact your professional financial advisory for investment advice.
dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica. We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.
Regulation Crowdfunding (Title III) - Power of the Crowd
Regulation Crowdfunding, Title III of the JOBS Act, or SEC equity crowdfunding goes by many names, and allows startups to raise up to $1M. The adoption of Regulation Crowdfunding ("Reg CF") is truly a once in a lifetime event, given the fact that it changed 80 years of securities law. However, it's still not perfect. Many will argue that the funding limit ($1M) is too low, or that the costs of legal, accounting, compliance, and/or portal fees, are too high. We say, you can either complain or use it to your advantage.
As an expert CPA in Regulation Crowdfunding and Reg A+, my favorite thing lately is to attend pitch competitions where various startups vie for the attention of VC and angel investors. At these events, there are usually 100+ people; 5 VC/Angel investors listening to pitches who couldn't be more dis-interested and 100+ people there looking on. The question I pose to each startup presenting is all the same:
"When you present are you better served facing the 5 people who likely won't like your ideas since it is not the next "unicorn" or would it be more beneficial to turn around and present to the 100+ people behind you who may be customers, stakeholders, and evangelicals for your Company?"
The so-called smart money, will tell you why Regulation Crowdfunding won't work, why it will never be successful, why it will never be as good as the connections smart money can provide. I call that market protection by the rich and powerful. To be honest, an enthusiastic customer base is more powerful than smart money will ever be. Enthusiastic follows is every startups trump card which makes equity crowdfunding under Tilte III of the JOBS Act such an advantage to early stage companies.
dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica. We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.
dbbmckennon Talking Regulation A and Equity Crowdfunding at SV Crowdfund Conference
In March 2016, dbbmckennon's David Gosselin, one of the nations leading CPA's for equity crowdfunding, spoke about regulation A (Reg A+ or mini-IPO's), Regulation Crowdfunding, the audit requirement for these new regulations, and other topics at the SV Crowdfund Conference. dbbmckennon was pleased to speak and sponsor the event as we pave the way for this new era of finance.