Choosing a CPA Firm for Reg A+ and Title III Regulation Crowdfunding

In these early days of Regulation A + (Reg A+, raises up to $50 Million) and Title III Regulation Crowdfunding (Reg CF, raises up to $1 Million), one of the hardest things to do as a potential issuer utilizing equity crowdfunding is to vet the service providers you want to work with.

Choosing the people your company works with, the people that give you advice, the people you trust is one of the most important things to do as a business.  Bad advice can set you back years, while good advice can accelerate you forward.

Often we get the questions:

How do we (the issuer) choose a CPA firm for equity crowdfunding?

…and

Why should I choose you over another firm?

Both great questions!  Let’s cover both types of equity crowdfunding as they will dictate different responses.

Regulation Crowdfunding (Raises up to $1M) have less regulation.  The financial statement reviews required can be performed by almost any CPA firm so long as they are registered to sign attestation reports in the state where you as the business owner are located.  Many firms only provide tax services and are specifically precluded from doing this work. However, for Reg CF, firms don’t have to be PCAOB registered, but they still must be registered with state(s).  One of the common issues that has come up, is CPA firms are issuing reports for issuers that are not in their home state.  If the CPA firm is not registered in the issuers’ home state or have practice privilege there, (every state is different) then the opinion can be deemed invalid and your campaign could flop before it starts.

For Reg A+, you should use a PCAOB registered firm (although not required in certain circumstances) in the chance you want to, or someday may want to be listed on a public stock exchange. All the same rules apply as Reg CF, make sure you use a CPA firm that can work in your home state.

So what sets CPA firms apart? You can see from the initial 100 filings for Reg CF companies and from review of many of the Reg A+ filings, some financial statements are better than others.  Whereas financial statements are ultimately the responsibility of issuer management, CPA firms should be making sure they go out nice, neat and clean with all required information (a requirement of the opinion they issue).  It is apparent (very obviously to people who know) that some firms are swimming in waters that are too deep for them.  They just don’t know the requirements and maybe shouldn’t be doing the work in the first place.  That is a significant issuer for an issuer as the issuer is ultimately responsible for everything.  

However, the real difference maker is if the CPA firm makes Reg A+ and Reg CF an emphasis in their practice.  CPA’s should be well connected to marketing firms, portals, SEC attorneys’, all of whom are in the equity crowdfunding space.  If they aren’t connected, THAT is the difference. 

dbbmckennon is Proud to Sponsor the Crowd Invest Summit

As equity crowdfunding through Regulation A+ and Title III Regulation crowdfunding start to become more popular, it has been our pleasure to be one of the nations leading CPA firms when it comes to equity crowdfunding. 

We are proud to announce our sponsorship of the Crowd Invest Summit on December 7-8, 2016, a conference and expo meant to educate and bring together investors of all types with startups, issuers, and real estate investment opportunities.  

David Gosselin of dbbmckennon will be a featured panelist to discuss the accounting and audit requirements of equity crowdfunding under Reg A+ and Reg CF.  David has become the top CPAs in the nation for equity crowdfunding.  We look forward to seeing everyone at the event. 

Title III Regulation Crowdfunding – The First Few Months

After years of anticipation for those who follow equity crowdfunding, the first few months of Title III Regulation Crowdfunding (raises up to $1 Million) have now come and gone.  While we can certainly provide the statistics of what has happened, that may not necessarily be what’s most important.  What is important is what will work for you, the potential Reg CF user of the future.   What is most important are the intangible things that make one campaign more successful than another that are difficult to quantify.

At dbbmckennon, we have been a part of more companies going through Title III Reg CF than any other CPA firm in the country to this point.  While we don’t see the marketing efforts, or much of the legal and compliance work that goes into a campaign, we do get to work with company management, portals, and stakeholders in the industry.

At a very base level, what is the most important thing to know?  Your audience is out there; it just might not be able to find you.  Let’s face it, the internet is vast, and the attention span of an internet user is seconds.  As of today, potential investors are not scrolling through deals to find yours on a daily basis.  This may happen someday when equity crowdfunding is the norm, but that’s not today. Therefore, your crowd will not find you, you have to find your crowd. 

That means marketing and outreach (abiding by the laws of course), that means using your connections to spread the word, it means being involved and being realistic.  Not every person you reach will be passionate about your project or understand it.  So you have to simplify, inspire, and provide a vision in the precious moments you get with a potential investor.

The other thing that is most important, is to have a committed, enthusiastic, and take no prisoners management team/founder.  Equity crowdfunding is not for the lazy, it’s not for the delusional, it’s not for the person who is unwilling to go an extra mile.   So be prepared, go BIG, don’t hold back, leave no stone unturned, don’t take no for an answer…and you just may succeed at equity crowdfunding.

Happy Regulation Crowdfunding Day (May 16, 2016)

Regulation Crowdfunding went live at 6am EST on May 16, 2016 and there were roughly 10 companies that were listed on funding portals within the first few hours.  Of those, not all were raising over $100K and needed a CPA involved for the financial statement review.  We were proud to be involved with four of the companies (about 50% of all companies raising over $100k) that went live on day one.   This was a national roll-out for Reg CF.  This proves again why DBBM is the leading CPA firm for companies undertaking equity crowdfunding raises through Regulation Crowdfunding and Reg A+.  Happy crowdfunding day everyone, and good luck to all those involved!

To check out some of the companies raising money with regulation crowdfunding early on go to : www.startengine.com,  www.nextseed.co or www.wefunder.com.  Please remember that investing in these types of companies comes with substantial risk of loss and nothing in this post should be considered advice or encouragement to invest.  Contact your professional financial advisory for investment advice.

dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica.  We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Regulation Crowdfunding (Title III) - Power of the Crowd

Regulation Crowdfunding, Title III of the JOBS Act, or SEC equity crowdfunding goes by many names, and allows startups to raise up to $1M.  The adoption of Regulation Crowdfunding ("Reg CF") is truly a once in a lifetime event, given the fact that it changed 80 years of securities law. However, it's still not perfect.  Many will argue that the funding limit ($1M) is too low, or that the costs of legal, accounting, compliance, and/or portal fees, are too high.  We say, you can either complain or use it to your advantage. 

As an expert CPA in Regulation Crowdfunding and Reg A+, my favorite thing lately is to attend pitch competitions where various startups vie for the attention of VC and angel investors.  At these events, there are usually 100+ people; 5 VC/Angel investors listening to pitches who couldn't be more dis-interested and 100+ people there looking on.  The question I pose to each startup presenting is all the same:

"When you present are you better served facing the 5 people who likely won't like your ideas since it is not the next "unicorn" or would it be more beneficial to turn around and present to the 100+ people behind you who may be customers, stakeholders, and evangelicals for your Company?"

The so-called smart money, will tell you why Regulation Crowdfunding won't work, why it will never be successful, why it will never be as good as the connections smart money can provide. I call that market protection by the rich and powerful.  To be honest, an enthusiastic customer base is more powerful than smart money will ever be.  Enthusiastic follows is every startups trump card which makes equity crowdfunding under Tilte III of the JOBS Act such an advantage to early stage companies. 

dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica.  We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Countdown to Regulation Crowdfunding

Everyone involved with equity crowdfunding and specifically Title III, Regulation Crowdfunding (“Reg CF”) has May 16, 2016 marked in their calendars.  Now we are just a few weeks away from that magical date and there are still many unknowns.  One of the biggest unknowns is if the funding portals will be approved by FINRA to start Reg CF.  While that variable might not be known until very close to May 16, there are steps that issuers can take to prepare for Reg CF filings.   Start by organizing your information for the Form C filing (see page 603 of 685 of the link).  One of the lengthiest steps to preparing for a Reg CF raise is getting your financial statements reviewed by a CPA, which is where we (dbbmckennon) come in.

One of the biggest misconceptions about the financial statement review process is how long it takes and what is involved.  The financial statements being presented in the Form C are virtually no different than what any US public company files with the SEC.  The financials and notes, which can be lengthy, are held to similar disclosure standards.  For very early stage companies, reviews can be done in about a week.  For business that have been around for one, two, or many years, the review process can take 2-3 weeks or longer depending on how organized the Company is.

So what does that mean.  If you plan to do a Reg CF capital raise at the very start of when it becomes available (May 16), you should contact us today to get your Reg CF financial statement review started.  With only a few weeks left, time is running out to make sure everything is complete for filing.

dbbmckennon is a full service CPA firm with offices in Orange County, San Diego and Santa Monica, focused on providing quality accounting and consulting services at reasonable rates.  We specialize in companies filing with the SEC and utilizing equity crowdfunding through Reg A+ and Regulation Crowdfunding. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Should you be Using Social Media with your Investing?

Public companies are becoming much more integrated with social media, and so should you. Last July, Netflix CEO Reed Hastings announced on his personal Facebook page information relevant to the company that had not previously been reported. The SEC has since reported that companies may release information on social media, so long as investors are made aware the announcement is coming. So what does this mean to investors? Social media is allowing companies to connect with customers in whole new fashion. One of the ways in which they are using social media is through the use of push notifications. When a company you follow on Twitter or Facebook makes an announcement, push notifications can be enabled to allow a pop up on your phone notifying you of what has happened. This allows the user to no longer have to seek out information, but instead have information sent directly to their phone. With the constant clutter and filler bombarding users on the web, the ability to receive information direct from the company without external influence can be invaluable.

However, a reliance on social media still has its downfalls. As has been seen in recent months, social media accounts are still susceptible to hackers, who may post false information. Despite the risk, with over 1 billion users worldwide, the influence of a company’s like Facebook and Twitter are a resource that should not be ignored.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Navigating Auditing Standards, Without the Headache

If you thought the process of navigating auditing standards was a painful process, you are not alone. The PCAOB has started taking steps towards re-organizing auditing standards, aiming to make navigating standards a less painful process and more in line with the workings of an audit. So what does this mean for auditors and their clients? Currently the list of standards and related interpretations is nearly as large as a menu from the Cheesecake Factory, exceeding 2,000 pages when printed. That’s a lot of information to take in and consider. The current proposed changes would re-organize the standards into a four-digit numbering system designed to follow the workings of an audit. Under the proposal, standards would be grouped by the following categories: General auditing standards, audit procedures, auditor reporting’s, matters related to secures laws, and other. The difference lies in removal of interpretations from the system. Interpretations will not be removed all together, but simply contain a link to the relocated interpretation in an effort to “trim the fat” off the current standards.

The proposed changes, if implemented, would result in a much more efficient and painless experience for both auditor and potentially the client as well. I think we can all raise a glass to those improvements.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

How Long Should I Keep my Tax Records?

Tax season is over and the inevitable question is…what do I do with all the paper I have been collecting the past three months?  The best answer is, keep a file with just tax information.  The IRS is only allowed to review your return for three years after it was filed, assuming they are not looking because of fraud or because you grossly understated your income.  In those cases, statute of limitations can last significantly longer. However, for most “Average Joe’s” or Jane’s, the three year benchmark is the sweet spot.  However, it’s probably best practice to keep returns for 4-5 years just as a precautionary measure.  Each year when you put your new return in the file, destroy (shred) the return and related documents from 4-5 years back.  Also, you can consider digitizing your returns and related documents on a thumb drive with other important documents. If you have complex returns and issues related to returns from specific years, consider keeping them at least 6 years.

Remember that your CPA is generally required to keep certain return information for you longer than you are required to keep it personally, under professional standards set by the state.  Mandatory archiving varies state to state, but in California it’s seven years.  Thus, even if you throw your return away from 4 years ago, your CPA likely has a copy (but don’t assume they do).

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Picking a Credit Card Processor

When you are starting a business, most likely you will need to consider taking credit card payments.  While there are a bevy of options at your disposal, some types better than others. The first thing you need to do is assess your business needs:

1.  Will you need a point of sale (POS) system?

2.  Do you expect frequent or infrequent use of credit card processing?

3.  What is the average sale you expect?

4.  What are your annual sales?

Many businesses get trapped into a traditional credit card processor which at times can be a mistake.  Traditional processors tend to be clunky and the fees they charge are hard to understanding even for the most experienced individuals.  If you don’t expect frequent use of the processor, you may want to stay away from the traditional processor; they charge you monthly fees whether or not you use the service and often require a multi-year contract.  Those fees can cost you up to $700 per year even if you don’t use the processor each month.

Alternatively, if your business is mobile, or requires infrequent credit card processing, think about using PayPal or Square for your credit card processing.  The fees as a percentage of the charge tend to be more than a traditional processor, but they also have options that don’t cost you anything monthly.  Both providers have options that allow you to charge cards in a mobile setting (using mobile phones and tablets).  Both have simple calculations for fees taken out of each charge.  Lastly, both provide an option that allows you to disburse money as well. With all these benefits, it’s no wonder why these services are becoming more popular by the day.

Research these services on your own to see what makes sense for your business. There are various calculators online that will help you with your decision.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Three Accounting Related Technologies for the next Ten years

Here are three services that will revolutionize accounting over the next ten years. 1.  Bill.com (www.bill.com) – Bill.com takes over your payable and receivable functions in a cloud setting.  Bill.com is billed as the “No-check” CEO software.  Why…because you can pay vendors by check, ePayment, or PayPal without ever touching a piece of payer.  Bill.com take over all the back of the house work….cutting checks, stuffing envelopes, mailing payments, etc.  It also tracks receivables, sends invoices (both by mail or email) and gives your customers online access to pay bills.  Best of all, it integrates with most major accounting software.

2. Xero (www.xero.com) – Xero is simple and functional accounting software that allows you to add functionality as your business grows.  Best of all, Xero is ever evolving.  Whereas many software companies are slow to update features, Xero releases new functionality each month and allow developers to add on their own programs.

3.  Square (www.square.com) – Square is the easy breezy payment processors for retail and businesses who need on site credit card processing.  For about $250 plus an iPad, you can set up everything need to set up a storefront.  With Square, there are no hidden fees, and not complicated processes.  Swipe a credit card, and receive your money next day.

With our fast paced technological world, its vital businesses are up on current trends.  Check out these services to see if they can help your business, or speak with a trusted accounting advisor.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Think an Outsourced Accounting Department is Too Expensive…THINK AGAIN

Growing companies always have big dreams. Part of those dreams is growth, success, and maybe some wealth as well. There are two kinds of business owners when it comes to their thoughts on their back office accounting: 1) owners who want to hire accountants before there is a significant need, and 2) owners who won’t hire until they are absolutely forced to do so. Rarely does a business hire individuals for their accounting needs at exactly the right time. How to solve this dilemma…outsource the accounting function and back of the house processes. Think about this cost breakdown, a CFO costs between $100,000-250,000 depending on the size of the Company and location (let’s assume its $150,000 for this example). An accountant to do the day to day work will cost $35,000-50,000 (let’s assume $40,000 for this example), your tax preparer another $2,000 and so on. If you follow that model and assumptions, the cost incurred by your company would be $192,000 plus employer taxes, plus benefits, plus 401K, plus the hardware necessary for the individual to do their work, plus increased office space required, plus, plus, plus. With all those pluses, your fees are sure to be close to $250,000 per year for those two employees. That’s a significant cost to incur when you’re still in the growth phase of your business.

On the opposite end of the spectrum, you can use an outsourced accounting department with experienced accountants and CFO types at a fraction of the cost (let’s assume $5,000 per month). If you compare that to the above scenario, it’s a $190,000 savings. Think of having all your back office, accounting and year tax needs taken care of each month for about the same price as that staff accountant. That also means no training, no benefits that need be paid, or extra costs incurred.

In the above example, we used $5,000 as a base amount, but generally such services start at $500 and go up depending on the size and complexity of your operations. In the end, it costs you not to consider having an outsourced accounting department.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Three Functions to Outsource as a Startup

Three Functions to Outsource for your Startup Human Resources – Making sure you are abiding by employment laws in your state is essential.  Hiring, firing, and employment practices can get you sued if not done correctly.  In California, these laws are very strict.  If your startup is hiring interns, do they need to be paid….are they limited in hours if they get school credit?  Do you know some colleges require that you have $1 million in liability insurance before you can hire an intern from their school?  Use a qualified HR firm to handle your employment contracts and relationships.

Accounting – Making sure you are recording transactions accurately for investors is crucial.  Knowing margins and how to react to business developments will help you outperform competitors.   Accountants don’t have to be expensive, and through cloud-based solutions, certain accountants can be very reactive to your needs.  Don’t worry about accounting, focus on building your business.

Legal – It’s great to do certain things yourself.  But when it comes to formation, partnership agreements, stock option plans, equity vesting, etc…hire a qualified attorney. If you are a startup, you don’t necessarily need a law firm in a high-rise that charges $800 per hour.  Find a lawyer you trust, that you can afford, and that has the appropriate knowledge.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Overtime Rules

In California, the general overtime provisions are that a nonexempt employee 18 years of age or older, or any minor employee 16 or 17 years of age who is not required by law to attend school and is not otherwise prohibited by law from engaging in the subject work, shall not be employed more than eight hours in any workday or more than 40 hours in any workweek unless he or she receives one and one-half times his or her regular rate of pay for all hours worked over eight hours in any workday and over 40 hours in the workweek. Eight hours of labor constitutes a day's work, and employment beyond eight hours in any workday or more than six days in any workweek is permissible provided the employee is compensated for the overtime at not less than: 1. One and one-half times the employee's regular rate of pay for all hours worked in excess of eight hours up to and including 12 hours in any workday, and for the first eight hours worked on the seventh consecutive day of work in a workweek; and 2. Double the employee's regular rate of pay for all hours worked in excess of 12 hours in any workday and for all hours worked in excess of eight on the seventh consecutive day of work in a workweek. There are, however, a number of exemptions from the overtime law. An "exemption" means that the overtime law does not apply to a particular classification of employees. There are also a number of exceptions to the general overtime law stated above. An "exception" means that overtime is paid to a certain classification of employees on a basis that differs from that stated above. Please refer to the State of California website at www.dir.ca.gov/dlse/faq_overtime.htm.

A question that comes up from time to time - Does the sentence above including the following language " she receives one and one-half times his or her regular rate of pay for all hours worked over eight hours in any workday and over 40 hours in the workweek" require the employer to pay for time and one-half for hours over the 40 in a week and 8 in a day? The answer is No. The overtime hours to be paid over the 8 hours are excluded from the total hours for the over 40 hours in the workweek.

For example, assume the employees works three 9 hours days, one 8 hour day and one 7 hour day for a total of 42 hours. Since the 9 hour days contain 3 overtime hours, subtract these 3 hours from the 42 to compute the overtime to be paid. In this case 39 hours are left, thus no hours over 40 are required to be paid.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Five Mistakes Startups Make

Five Mistakes Startups Make Following the American Dream and starting your own company can put you on the fast track to success, but it can also lead to the deep end of failure if not done correctly. Here are five accounting mistakes many startups make that hinder their potential.

1. Mixing business and personal finances – So many startups utilize their personal expenses for business use and vice versa.  Open a bank account for your business, transfer money, and keep the costs separate.  This will help minimize any negative tax consequences.
2. Entity type – A partnership can take many forms, an LP, LLC, LLP, S-Corp, or C-Corp.  There are certain entities that are better for certain businesses.  In addition the number of owners can effect which type of entity you should use.   Not all businesses can distribute earnings in the same way.  Pick an entity that best suits your business by asking a qualified advisor.
3. Not knowing obligations – That’s right, good old Uncle Sam and most states want theirs.  If you don’t have a reseller’s license, you will owe the state sales tax.  If you own an LLC and distribute guaranteed payments rather than W-2 wages, know that you will owe taxes on compensation received. Know your obligations.
4. Have the right tools – Use an accounting system that fits your company needs.  Do you need software to track your client relationships, email blasts, etc…? Make sure you use technology that fits your company and helps it grow.
5. Planning – Many startups think that they will be generating revenue from day one.  They find that it is harder to get off the ground than anticipated and they run out of money before they even start.  Make sure that you have enough money saved to live while you build your business.

And one for the road:

Consider and 83b election when forming your C-Corp.  It needs to be filed within 30 days of incorporation.   The election will minimize immediate tax consequences and lock-in your basis.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Employee versus Contractor

The biggest factor in assessing whether an individual is an employee or contractor comes down to control.  If a company can dictate hours and schedule, the person is more likely to be an employee.  Does a worker wear a shirt with your company’s logo on it while visiting clients?  Then they are likely an employee.  Here are a few other guidelines. Control: Does the hired person work directly under the orders of others in a defined position? They are most likely an employee. However, if the person works separately on specific projects with little to no supervision or time constraints, they are more likely to be a contractor.

Reimbursement: An important difference between a contractor and an employee is the method of payment for services provided. If the paycheck is constant and includes benefits such as a pension plan and vacation days, the person involved is an employee.

Importance: The proximity of the hired person to your vital operation is a good indicator of hired status. Is the person working on a direct part of your business model required to complete the process? Are tools provided for the job? If so, the hired person is most likely an employee.

The difference between an employee and a contractor has important tax repercussions, and should not be ignored. For more information, read information provided by the IRS here.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.

Ready Your Business for Investment

You had an idea, you started a business and put that idea into action, you looked for funding, and you found a potential investor that likes that idea.  The investor is ready to put money in and things are looking up.  Your business is about to get the money it needs to ramp up activity.  So what is the problem? Most startups strive so much for funding, they don’t necessarily think about the point at which someone says, “I love the idea and want to invest.”  It’s those magical words you've been waiting for, but now what?  Often those same words are just the beginning of the sentence which goes, “I love the idea and want to invest….so I will need to conduct my due diligence on your finances and records among other things.” Those other things include reviewing your burn rate, the runway you will need to get your product to market, etc.  All these items revolve around finance, accounting, and budgeting.  Remember, for a investor its all about the potential to make their investment back...times ten.

This is the point at which you start scrambling for the shoebox you stuffed with receipts, sift through drawers, print credit card statements, and find anything that resembles an invoice.  Then you figure out what is personal and what is business related.  Then you call a friend with “finance” experience and ask for help.  This is a dire situation to be in.  If you find yourself at this point, chances are that funding may be long-gone.  What does it say about your professionalism and your business savvy if you have to keep an investor waiting a week, a month, or even two days to get them information that you should have readily available.  We aren't talking about projections, we are talking about history.

The importance of keeping adequate books and records cannot be understated.  Having a professional and not a friend who "went to business school" is imperative in your growth and funding strategy.  When an investor asks for financial records, you should have it next day in their hands.  These financial records will also be the basis for your budget going forward.  Historical operating costs are a good starting point when estimating future burn rate, which will ultimately determine the runway your company has.  Remember, why would an investor put money in, knowing the company will run out of money before the intended goal is met.  Lining up your burn rate and development time line or your time to market, is critical for the success of your company.

If you are a founder of a startup, doing all the accounting and financial modeling can be slow and painstaking.  More importantly, it takes you away from what you are best at...developing your startup.  Contracting with a qualified accounting expert will expedite the accounting and finance process while freeing your time.

dbbmckennon is a full service CPA firm with offices in Orange County and San Diego focused on providing quality accounting and consulting services at reasonable rates. For additional complimentary information regarding this topic or other questions you may have please call one of dbbmckennon‘s offices located in Southern California or contact us here.